Public Relations For Dummies

Download or Read eBook Public Relations For Dummies PDF written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 384 pages. Available in PDF, EPUB and Kindle.
Public Relations For Dummies
Author :
Publisher : John Wiley & Sons
Total Pages : 384
Release :
ISBN-10 : 111805279X
ISBN-13 : 9781118052792
Rating : 4/5 (9X Downloads)

Book Synopsis Public Relations For Dummies by : Eric Yaverbaum

Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

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